Gun control advocates just got an unlikely new ally: Snoop Lion.
The artist formerly known as Snoop Dogg released the music video for his new single "No Guns Allowed" Tuesday night. And if the title isn't enough of a giveaway, the video drives the message home.
Opening with a clip of President Barack Obama addressing the nation after the school shooting in Newtown, Conn., the video then segues into news footage from past mass shootings. A fictional group of children are also shown playing a version of spin the bottle with a gun, interspersed with newspaper clippings detailing gun violence.
"It’s a powerful song and we hope to send a positive message that hits home with people," Snoop said in a statement. "We’ve seen too much bloodshed involving guns and we want to prevent the next incident from happening. That’s what it’s all about, trying to bring awareness and push love and peace."
It's a significant departure from Snoop's past work, which often glorified illegal activity and violence. The rapper went on a soul-searching mission to Jamaica last year, reemerging as Snoop Lion and claiming to be the reincarnation of Bob Marley.
The song, a collaboration with Snoop's daughter and Drake, comes from the rapper's forthcoming album, "Reincarnated."
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 43 TV shows to watch in 2014
- It's official: The religious right is calling it quits
- Obama just kneecapped Jeb Bush and Chris Christie's 2016 prospects
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Inside Turkey's shadow war with ISIS
- The dangerously childish morality of liberal ObamaCare supporters
- How to rescue the American family and fix the broken school system in one fell swoop
- How to be charismatic, according to science
- The Hunger Games: Mockingjay — Part 1: 10 major differences between the book and the movie
- 10 things you need to know today: November 23, 2014
Subscribe to the Week