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Google Fiber arrives in Austin: What it means for the rest of America
Texas' epicenter of arts and tech is next in line to receive Google's blazing-fast internet. Sorry, California
The Google Fiber truck is headed to Austin after hooking up Kansas City.
The Google Fiber truck is headed to Austin after hooking up Kansas City. Facbeook.com/GoogleFiber
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orget Google Glass. Even more enticing to many tech junkies all over the country is the search king's next-generation high-speed network, Google Fiber.

On Tuesday, in a development that didn't come as a huge surprise, Google confirmed that Fiber is coming soon to Austin, Texas. Here's what Google had to say about Texas' soon-to-be-speedier capital.

It's a mecca for creativity and entrepreneurialism, with thriving artistic and tech communities, as well as the University of Texas and its new medical research hospital. We're sure these folks will do amazing things with gigabit access, and we feel very privileged to have been welcomed to their community. [Google]

By mid-2014, Austin residents will have access to close to 200 HD TV channels and a range of connection plans that are touted as "100 times faster than today's average broadband performance." It'll cost $120/month for Gigabit internet and TV, $70/month for Gigabit internet only, or zero dollars a month for normal-speed internet (plus a one-time $300 installation fee). 

So what does it mean for all of us who don't live in Austin? For starters, the choice appears to be "the clearest signal yet that the tech giant is seriously about becoming an internet-service provider," says Sam Gustin at TIME.

Taking on broadband giants like Comcast and Time Warner Cable is a tall order, because those companies dominate most U.S. markets. When Google Fiber was announced, many observers believed the company's goal would be to shame those giants into improving their offerings, by demonstrating that vastly faster broadband service is possible in the U.S. Improving U.S. broadband speed and penetration is important for Google, because the more people who use broadband Internet, at faster speeds, the more Google searches get executed... With Google Fiber's impending arrival in Austin, the project is increasingly looking like a real business for the company, and not just a shaming exercise. [TIME

Google has declined to specify how much it will cost to install the Google Fiber network in Austin, although analysts have pegged an earlier Kansas City rollout to have cost the company $84 million. Austin, however, presents a greater logistical challenge, with a much larger total population of 800,000 residents.

Now, the question naturally turns to: When will Google Fiber come to [insert your city here]? The answer, says Tim Worstall at Forbes, is don't hold your breath. Current estimates peg the cost of a nationwide deployment near the $140 billion mark — technically possible, though a huge financial stretch for Google. Then there's the high likelihood that Fiber will still face incredible challenges from current providers to keep new entrants out. "The lawyers for the current incumbents will tie everyone up in knots inside the various bureaucracies. And people simply don't have the time, money or inclination to spend their lives fighting that," says Worstall

Just how is the competition responding? In a statement, Time Warner Cable said that the company is "prepared for added competition and believe[s] that any innovation in broadband technology is good for all of us." Let's hope so.

Chris Gayomali is the science and technology editor for TheWeek.com. Sometimes he writes about other stuff. His work has also appeared in TIME, Men's JournalEsquire, and The Atlantic.

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