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Audience | The World Traveler

Designed for the Busy Traveler

“Business travelers, a conspicuous segment of the busy and affluent reader targeted by The Week, appreciate the compact way that it presents the news.” -MarketWatch

Culling news and opinion sources from North Carolina to South Korea, from Baltimore to Baghdad, from El Paso to Ecuador, The Week arms readers with the relevant perspective from wherever their travels may take them—all delivered in a highly mobile, concise package.

The Business Traveler

With 30% of The Week readers in top management, it’s no wonder they are more likely to…

  • Stay in luxury accommodations (Index: 185)
  • Fly domestic business class (Index: 179)
  • Fly first class or business class (index: 153)
  • Take at least four business roundtrips in the past year (Index: 116)

Highly Engaged Readers

The Week also delivers a highly engaged audience who will recall your ad in the magazine.

  • Ad Recall 60%
  • Read four out of four issues 55%

The Right Environment

The Week features travel edit in every issue.

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Source: 2009 Mendelsohn Affluent Survey; VISTA Print Effectiveness Study, Affinity Research LLC.,2009