Members of the media elite are securing domain names, Gmail addresses, and Twitter handles for their newborn children, and even tweeting in their kids' names. "It's important to have your dot-com for your entire life. It's part of your brand," said ABC News correspondent Darren Rovell. "I would argue that in some sense you become a brand the second you're born."
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- How liberals are unwittingly paving the way for the legalization of adult incest
- 10 things you need to know today: September 30, 2014
- 43 TV shows to watch in 2014
- The troubling persistence of eugenicist thought in modern America
- Why the Chinese military is only a paper dragon
- Libertarianism's terrible, horrible, no good, very bad idea
- How the Simpsons/Family Guy crossover revealed the worst of both shows
- Are hedge funds doomed?
- 6 things the happiest families all have in common
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