Members of the media elite are securing domain names, Gmail addresses, and Twitter handles for their newborn children, and even tweeting in their kids' names. "It's important to have your dot-com for your entire life. It's part of your brand," said ABC News correspondent Darren Rovell. "I would argue that in some sense you become a brand the second you're born."
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- How academia's liberal bias is killing social science
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Dick Cheney's America is an ugly place
- 43 TV shows to watch in 2014
- The Hobbit: A disappointing set of movies, but a worthy set of prequels
- America is building a Sunni army in Iraq to take on the Islamic State
- The age of miracles is over — even for the religious
- Diagnosing the Home Alone burglars' injuries: A professional weighs in
- Diagnosing Die Hard's craziest injuries: A professional weighs in
- How to make the ultimate grilled cheese
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