Members of the media elite are securing domain names, Gmail addresses, and Twitter handles for their newborn children, and even tweeting in their kids' names. "It's important to have your dot-com for your entire life. It's part of your brand," said ABC News correspondent Darren Rovell. "I would argue that in some sense you become a brand the second you're born."
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Republicans love this new health care plan. Too bad it's basically a tax cut for the rich.
- Is it now OK to have sex with animals?
- In Ferguson, Michael Brown lost his life — and America's police lost the benefit of the doubt
- 43 TV shows to watch in 2014
- In defense of Gwyneth Paltrow
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- 17 old proverbs we should use more often
- 8 tricks to surviving the holidays without gaining weight or being grouchy
- Don't blame Chuck Hagel: Obama's foreign policy has been a disaster from end to end
- Adam Sandler's 'Thanksgiving Song': Explaining the 22-year-old tune's pop-culture references
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