t's not a good idea to use Sept. 11 as an advertising theme, said Hamilton Nolan in Gawker. "It's really not." To understand why, consider the ad, titled "Tsunami," created by a Brazilian ad firm, DDB Brasil, depicting dozens of airliners flying toward lower Manhattan, while the World Trade Center twin towers are still standing. The ad was done on spec for the World Wildlife Fund, which understandably was not amused.
That's an understatement, said Ed Morrissey in Hot Air. The WWF condemned the ad, calling it "offensive and tasteless," and said it may sue DDB Brasil for releasing the ad—complete with a WWF logo displayed prominently at the top—without the wildlife conservation organization's permission. "Whoever thought of trivializing and commercializing the murders of 3,000 people for an ad campaign about conservation needs to search deep within themselves to determine whether their soul exists."
"Exploiting one tragedy to try to prevent another is just stupid and self-defeating," said David Gianatasio in AdFreak, "and will always backfire." The message in the ad was: "The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it." But "respect is the main thing lacking" in this "tasteless, nightmarish print ad."
WWF rejected the ad, said Jen Carlson in Gothamist, but DDB Brasil apparently entered it in the One Show competition, and won an award for public service. "Okay, so who wants to make a mock-up of 1,000 Nazi soldiers being catapulted into Thailand?"
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- What would a U.S.-Russia war look like
- What would a U.S.-Russia war look like?
- What the collapse of the Ming Dynasty can tell us about American decline
- Why is it so expensive to build a bridge in America?
- Here's proof that Justin Bieber is just as spoiled as you always thought
- 7 ways to be the most interesting person in any room
- 22 TV shows to watch in 2014
- The GOP must try to win over African-Americans
- Why is American internet so slow?
- What would a U.S.-China war look like?
Subscribe to the Week