After enduring a string of disses against its iPhone, Apple joined the month-long battle between Droid carrier, Verizon and iPhone carrier, AT&T this week — releasing two advertisements highlighting AT&T’s “simultaneous voice and data connection” capabilities, a feature Verizon’s network fails to offer. Is it wise for Apple to step in the ring? (Watch Apple's counter-attack spots here and also here)
Absolutely — AT&T needs the help: After AT&T dropped the ball by responding to Verizon's "There's a map for that" attack with their “lame” and “childish” Luke Wilson ad, says Jared Newman in PCWorld.com, Apple has wisely moved the debate in a “different direction." By dramatizing AT&T's "simultaneous voice and data" advantage, Apple gives customers “real-world examples” of why the iPhone carrier is superior.
“Apple iPhone Ad Succeeds where AT&T Fails”
These new Apple ads miss the mark: Apple's new spots fail to address AT&T customers main concerns such as dropped calls and poor 3G coverage, argues Derrell Etherington on The Apple Blog. To defeat the “clever work coming out of Verizon’s camp” the two companies are going to have to “get their acts together.” Here’s a quick tip: “A little Hodgman goes a long way.”
“New iPhone Ads from Apple Jab at Verizon”
This is just the beginning of the war: Apple had no choice but to join the fight, says Chris Matyszczyk on CNET.com, especially after Verizon “decided it would be fun” to explicitly attack the iPhone. Apple “doesn’t mention the Droid or Verizon by name” so far, but get ready: Before this bout comes to a close, we'll inevitably see “more [explicit] accusations, more bickering, and more attempted one-upmanship."
“New Apple ads to Verizon: Can Droid do this?”
SEE THE WEEK'S LATEST COVERAGE OF THE SMARTPHONE WARS:
• Droid Does...porn?
• Best and Worst Droid ad parodies
• The Droid's 'Stealth' war ad
• 'Droid Does': Going after iPhone
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Why you shouldn't eat dog. Not even once.
- Why Israel can no longer let the Palestinian Authority be responsible for security in the West Bank
- How U.S. special forces are preparing for the worst-case scenario in North Korea
- Why you should really take a nap this afternoon, according to science
- Here's the schedule very successful people follow every day
- Why charity can't solve society's deepest problems
- What would a U.S.-Russia war look like?
- How social conservatives became a minority in need of protection
- Grammar quiz: Do you know the passive voice?
- I hate Ayn Rand — but here's why my fellow conservatives love her
Subscribe to the Week