The unprecedented box office returns for Avatar and Alice in Wonderland prove that the public has a strong appetite for immersive viewing. The only remaining question is whether — given the specialized glasses and occasional bouts of vertigo that come with it — they want 3D in their homes. Samsung and Panasonic, both of which have just brought 3D sets to market, are betting that they do. Are they right? (Watch an AP report about 3D TV)
3D is fine now and again, but every night? This is a naked bid to "keep couch potatoes paying for cable," says Mike Schuster on Minyanville. And while 3D is an enjoyable "gimmick," it's also a "once-in-a-while treat." If you watched it every day, it would lose its appeal — sort of like riding a "roller coaster to work." Not only would it get dull quickly, it would be "completely impractical."
"Why 3D TV Will Flop"
It's perfect for families: The advent of the internet means kids and teenagers "can watch TV anywhere" nowadays, says Sue Shim, Samsung's chief managing operator quoted in Brand Week. Well, 3D TV will "bring the family together" again. You can't have "3D TV everywhere in the house," so it will make it a shared experience. Not every product can "strengthen the family [bond]."
"Samsung: Innovation Sells in a Recession"
We're still paying off our HDTVs: There's definitely a "buzz" about 3D TV, says Darren Quick at Gizmag. But many of us are still paying off the "big-screen HDTV" that we bought just a "few years" ago. We may be a "throwaway society," but this is ridiculous.
"Hype and Hope"
Click here to find out what people are Tweeting about 3D TV right this minute
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Why you should stop believing in evolution
- Why China thinks it could defeat the U.S. in battle
- The secret to handling pressure like astronauts, Navy SEALs, and samurai
- What would a U.S.-Russia war look like?
- How Ferguson made conservatives lose faith in the police
- What you need to know before you support the police in Ferguson
- Girls on Film: 5 things that need to happen before Hollywood will ever truly change
- What the 'death of the library' means for the future of books
- 7 grammar rules you really should pay attention to
- How the West produces jihadi tourists
Subscribe to the Week