convincingly amateur video clip of a new extreme sport called "liquid mountaineering" quickly went viral last week — purporting to show how certain, gifted South Africans can run on water. Their "secret: They run "on a slight curve," so that their feet skim across the surface like a stone. The clip, a sly ad for Hi-Tec's new waterproof shoes, fooled at least one local news team and, no doubt, countless viewers. The problem with such "theoretically harmless" viral marketing campaigns, says Maureen O'Connor at Gawker, is that the discovery you've been fooled turns your initial intrigue into something "no more joyous than finding the perfect pair of 'broken in' jeans at Abercrombie." Tom Cullen at Asylum is less concerned: As manipulations go, this one delivers. Let "yourself suspend disbelief for a moment":
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Who are the real gay marriage bigots?
- Why is American internet so slow?
- What would a U.S.-Russia war look like?
- Don't worry: World War III will almost certainly never happen
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- 10 things you need to know today: March 7, 2014
- Religious liberty should be a liberal value, too
- Watch The Daily Show mock Fox News' confused man-crush on Vladimir Putin
- The Daily Show explains Hamid Karzai's 'Afghan Hustle'
- Russia's Ukraine invasion is a moral crisis
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