A convincingly amateur video clip of a new extreme sport called "liquid mountaineering" quickly went viral last week — purporting to show how certain, gifted South Africans can run on water. Their "secret: They run "on a slight curve," so that their feet skim across the surface like a stone. The clip, a sly ad for Hi-Tec's new waterproof shoes, fooled at least one local news team and, no doubt, countless viewers. The problem with such "theoretically harmless" viral marketing campaigns, says Maureen O'Connor at Gawker, is that the discovery you've been fooled turns your initial intrigue into something "no more joyous than finding the perfect pair of 'broken in' jeans at Abercrombie." Tom Cullen at Asylum is less concerned: As manipulations go, this one delivers. Let "yourself suspend disbelief for a moment":
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 7 things the world's happiest people do every day
- Israel has only two choices: Eliminate the Palestinians or make peace
- 9 things you probably didn't know about the moon
- 7 grammar rules you really should pay attention to
- Why are so many parents being arrested?
- What would a U.S.-Russia war look like?
- Why I choose not to be rich
- 29 adorable slang terms for sex (from the last 600 years)
- What if The Purge was real?
- Here's the last time Russia shot down a passenger plane
Subscribe to the Week