n what strikes some commentators as a curious move, McDonald's is apparently asserting a new gay-friendliness...in France. A new French TV spot shows a male teen chatting via cellphone with his male lover before digging into a McDonald's meal with his dad, who seems oblivious to his fast-food-loving son's sexual orientation. The ad concludes, "McDonald's. Come as you are." While it's "commendable of McDonald's to display their inclusiveness," says Nicholas Graham at the Huffington Post, "it's unclear why they felt the need to air such an ad at all. Were French gay people previously feeling unwelcome in McDonald's?" Maybe McDonald's is gauging reactions before airing it in "somewhat riskier" markets like ours, suggests Meenal Vamburkar at Mediaite, a theory that is "somewhat underscored by the ad's limited release in France." Watch the spot with English subtitles:
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 31 TV shows to watch in 2014
- Attack of the invasive species
- Why atheism doesn't have the upper hand over religion
- He said he was leaving. She ignored him.
- What would a U.S.-Russia war look like?
- 14 wonderful words with no English equivalent
- If a nuclear bomb exploded in downtown Washington, what should you do?
- Diagnosing the Home Alone burglars' injuries: A professional weighs in
- Why I'm a pro-life liberal
- Why Easter is so important to Christians
Subscribe to the Week