he internet has drastically changed the way we read, says Nick Carr, author of The Shallows: What the Internet Is Doing to Our Brains — and not always for the better. Ubiquitous in-text hyperlinks, which let authors instantly source their facts and users navigate a glut of information, have become a dreadful "distraction," says Carr in his blog, Rough Type. Like "little textual gnats buzzing around your head," hyperlinks naggingly tax your brain, and often send you down a twisted path of mouse clicks, leaving you lost in the web's nether regions. Should websites stop using the hyperlink? Carr says yes. Here, an excerpt:
"Links are wonderful conveniences, as we all know (from clicking on them compulsively day in and day out). But they're also distractions. Sometimes, they're big distractions — we click on a link, then another, then another, and pretty soon we've forgotten what we'd started out to do or to read. Other times, they're tiny distractions, little textual gnats buzzing around your head. Even if you don't click on a link, your eyes notice it, and your frontal cortex has to fire up a bunch of neurons to decide whether to click or not. You may not notice the little extra cognitive load placed on your brain, but it's there and it matters. People who read hypertext comprehend and learn less, studies show, than those who read the same material in printed form. The more links in a piece of writing, the bigger the hit on comprehension.
"The link is, in a way, a technologically advanced form of a footnote. It's also, distraction-wise, a more violent form of a footnote. Where a footnote gives your brain a gentle nudge, the link gives it a yank. What's good about a link — its propulsive force — is also what's bad about it."
Read the entire article at Rough Type.
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