o launch Toy Story 3, Pixar has gone beyond standard-issue trailers. The "masters of plumbing audience nostalgia" also created two mock-retro ads for the "Lots-o'-Huggin' Bear" — a new character that was, supposedly, a classic '80s toy — and planted them on YouTube in a viral-marketing stunt. Job well done: "This will not only be Pixar's biggest opening ever," predicts Lou Lumenick at the New York Post, "but the largest animated opening, ever" — beating Shrek 3's $121 million tally from 2007. There's no question it deserves it, says Dana Stevens in Slate. "The overwhelming mood of the movie is one of ebullience, generosity, and joy." It's a "near-perfect piece of popular entertainment." And one that is bound to register at next year's Academy Awards, says Tom O'Neill in the L.A. Times. "This third trip to toyland" could even "land a best picture nomination." Check out the highly convincing "Lots-o'-Huggin' Bear" ads — one American, the other Japanese:
- Confessions of a trust-fund baby
- The politics behind Kanye West's 'New Slaves'
- Did Virginia Republicans just throw the 2013 governor's race?
- 32 TV shows to watch in 2013 [Updated]
- 3 takedowns of the GOP's latest climate change skeptic
- Are we on the cusp of a solar energy boom?
- What is a quantum computer — and why does Google need one?
- Is the GOP blinded by Obama hatred?
- Did the world almost end in 1983?
- The Indiana law that lets citizens shoot cops
- The politics behind Kanye West's 'New Slaves'
- Are we on the cusp of a solar energy boom?
- Why Oklahoma Sen. Tom Coburn doesn't want tornado relief money
- WATCH: Jon Stewart hates everyone in Washington now
- LIVE UPDATES: Massive tornado tears through Oklahoma City area
- Angry at the government? 5 ways you can fight back
- 7 purported health benefits of drinking coffee
- What is a quantum computer — and why does Google need one?
- Why NASA is funding a 3D pizza printer
- The cool backstory of the Slurpee
|
||
|
|
||
|
|
||
|
|
||
|
|
||
