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Should Forever 21 sell maternity clothes?
The fast-fashion retailer that caters to teens has launched a "youthful" maternity line. What sort of message does that send?
 
Does Forever 21's new maternity line send the wrong message about teen pregnancy?
Does Forever 21's new maternity line send the wrong message about teen pregnancy?

Forever 21, the go-to fashion chain for stylish and cash-strapped teens, has launched a maternity line called "Love 21 Maternity" in select states, leading some to question whether it's indirectly endorsing teen pregnancy. Three of the five target markets — Arizona, California, and Texas — have some of America's highest teen-pregnancy rates, notes Lilit Marcus in The Gloss: "Coincidence? Or brilliant marketing?" Our line was "never intended" specifically for teens, counters a Forever 21 spokesperson: We're simply trying to attract a new demographic. Meanwhile, Mitzi Sales, a Planned Parenthood exec, as quoted in the Chico Enterprise Record, mocks the notion "that cute maternity clothes might encourage anyone to become pregnant." Laughing matter or serious concern? Watch a local California TV news report:

 

 

 

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