The video: After making waves in the primary with her outlandish "Demon Sheep" spot, California GOP Senate candidate Carly Fiorina is back with a more traditional broadside against her Democratic rival, incumbent Barbara Boxer. The ad features footage of Boxer asking to be addressed as "Senator" instead of "ma'am" during a 2009 hearing, a title she's "appreciate" since she "worked so hard to get [it]." Fiorina's rejoinder: "Twenty-eight years in Washington and Barbara Boxer works hard for a title? I'll really go to work to end the arrogance in Washington." Boxer, who's up a few poll points in this tight race, recently launched her own "blistering" spot condemning Fiorina for giving herself generous pay raises as the former CEO of Hewlett Packard.
The reaction: This is part of Fiorina's larger strategy to portray Boxer as an "arrogant politician caught up in the trappings of power," says Maeve Reston of the Los Angeles Times. "Fiorina’s campaign laid the groundwork for the ad months ago" when it labeled the "ma'am" clip as "the 30 seconds Barbara Boxer doesn’t want you to see." How petty, says Nick Baumann at Mother Jones. "God forbid that a woman politely ask to be addressed in a way she prefers." Meanwhile, Boxer's new spot "focuses on actual issues," and is "a starting point for a conversation about policy...the contrast between these two ads is illuminating." Watch Fiorina's latest:
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Secret Service stretched mission to protect employee, report finds
- Syrian women know how to defeat ISIS
- 10 things you need to know today: October 22, 2014
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- The one thing the New Atheists get right about religion
- How to make corn dogs
- 43 TV shows to watch in 2014
- 3 horrific inaccuracies in Homeland's depiction of Islamabad
- Will Kobani be ISIS's Waterloo?
- Why America needs more billionaires
Subscribe to the Week