It's not just Americans who are flooding Facebook, Twitter, and their ilk. A new study on the international growth of online social networks conducted by the market research firm TNS has revealed that users in South America and some parts of Asia have even more zeal for social networking. While Americans view the internet as an information tool first, with sites like Facebook as diverting "time-wasters," says Cliff Kuang at Fast Company, many Asians "view the internet as a social tool first." Here's a data snapshot of the study's findings:
Number of respondents to the TNS study
Number of countries the respondents represented
Average number of friends Malaysians have on social networks
Average number of friends Brazilians have on social networks
Average number of friends Americans have on social networks
Average number of friends Chinese people have on social networks
Average number of friends Japanese people have on social networks
Share of Chinese online users who have written their own blog or forum entry
Share of Brazilian online users who have written their own blog or forum entry
Share of American online users who have written their own blog or forum entry
Share of Indonesians who rank social networking as the most important function of the internet, above email, news, shopping, sports, weather, and education
Share of Americans who rank social networking as the most important function of the internet. Over half (51 percent) name email as the most essential internet tool
Share of the international online population that prefers being online to watching TV, listening to radio, and reading newspapers
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