The National Retail Federation has already declared Halloween 2010 a success, with trick-or-treaters and party-goers shelling out more on costumes, candy, and decorations than they did last year. "People are expected to embrace Halloween with even more enthusiasm," says NRF chief executive Matt Shay. How much enthusiasm? Here are the numbers:
Amount the average American will spend on Halloween this year
Average expenditure on on a costume
Average expenditure on candy
Share of costumes purchased online this year
Share of costumes purchased at Halloween pop-up stores
Total number of Halloween pop-up stores this year in the U.S.
Estimated total Halloween spending in 2010 — a 17.7% jump over last year
Jump in sales of canned pumpkin
Rise in sales of carving pumpkins
Cost of Dremel's 6-volt Pumpkin Carving Kit tool
Americans who say they'll dress up this year (up from 33 percent last year)
Americans who say they'll dress up their pets
Americans who believe in ghosts
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