The National Retail Federation has already declared Halloween 2010 a success, with trick-or-treaters and party-goers shelling out more on costumes, candy, and decorations than they did last year. "People are expected to embrace Halloween with even more enthusiasm," says NRF chief executive Matt Shay. How much enthusiasm? Here are the numbers:
Amount the average American will spend on Halloween this year
Average expenditure on on a costume
Average expenditure on candy
Share of costumes purchased online this year
Share of costumes purchased at Halloween pop-up stores
Total number of Halloween pop-up stores this year in the U.S.
Estimated total Halloween spending in 2010 — a 17.7% jump over last year
Jump in sales of canned pumpkin
Rise in sales of carving pumpkins
Cost of Dremel's 6-volt Pumpkin Carving Kit tool
Americans who say they'll dress up this year (up from 33 percent last year)
Americans who say they'll dress up their pets
Americans who believe in ghosts
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- The U.S. Marines are developing laser weapons. Here's why.
- 43 TV shows to watch in 2014
- Why the Supreme Court is allowing Texas to hold an unconstitutional election
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- 6 things the happiest families all have in common
- 3 horrific inaccuracies in Homeland's depiction of Islamabad
- Ban PowerPoint!
- How 1,000-year lifespans could remake the economy
- Rise of the machines
- It's time to kill school picture day
Subscribe to the Week