The Chinese bourgeoisie, growing rich from the country's property and banking industries, is developing expensive tastes — and not just for sports cars and designer bags. Thanks to a new craze for high-end alcoholic drinks, the Chinese rising class is spending thousands of dollars on imported beer, whisky, and wine. Here's a data-focused look at the booze boom:
Price of a bottle of 62 Gun Salute, a Scotch whisky brand launched in China last month by Royal Salute Whisky (18,000 CNY)
Quality of gold on the crest, collar, and crown of the 62 Gun Salute bottle
Amount China spent on Scotch whisky in 2009
Share of the global Scotch whisky market accounted for by Chinese consumers
Projected amount China will spend on Scotch whisky in 2014
Annual growth in Chinese Scotch whisky consumption since 1990
Average price of a bottle of imported wine in a Shanghai wine bar (1,000 CNY)
Growth in the volume of Bordeaux wine exported to China in 2009, making it the biggest market for Bordeaux wines outside the European Union
Liters of Bordeaux wine Chinese drinkers bought in 2009
Liters of Bordeaux wine Chinese drinkers are projected to buy in 2013
Increase in the price of a bottle of Lafite Rothschild 1982 in the past year, driven by Chinese demand for the vintage Bordeaux
Current asking price in China for a low-end bottle of vintage Lafite Rothschild
The Chinese number that Lafite Rothschild has incorporated into the design of its vintage 2008 bottles' labels. The vintner hopes the character, considered auspicious by Chinese consumers, will help boost sales yet further.
Cost, in China, of a bottle of "Blue Ribbon 1844" beer, known in North America as Pabst Blue Ribbon (PBR)
Approximate cost, in North America, of a "tall boy" 24 oz. can of Pabst Blue Ribbon
The value of China's beer market, the biggest in the world by volume
Approximate cost, in China, of a can of domestic Chinese beer (2 CNY)
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- The Obama era is over. The presidency continues.
- What is Molly? Everything you need to know about the party drug
- America created the Islamic State of Iraq and Syria? Meet the ISIS 'truthers'
- Russia's giant spy ship was a high-tech disaster waiting to happen
- How American businessmen are ruining American business — and the U.S. economy
- What would a U.S.-Russia war look like?
- How Harry Houdini escaped death
- How to stop misogynists from terrorizing the world of gamers
- 10 things you need to know today: September 2, 2014
- On ISIS, neocons and liberal hawks have a 'boy who cried wolf' problem
Subscribe to the Week