"Mad Men" is merely a "soap opera decked out in high-end clothes" says Daniel Mendelsohn at The New York Review of Books.

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ince it premiered in 2007, "Mad Men" has never suffered for critical acclaim. The AMC drama has consistently earned plaudits — not to mention 13 Emmys — for its glossy, meticulous depiction of New York's circa-1960s advertising world. But despite the series' reputation for intelligence, not every member of the intelligentsia is such a big a fan. Writing at The New York Review of Books, author Daniel Mendelsohn contends that the show's  "delirious" critical reaction is completely undeserved. "Melodramatic" story lines make it nothing more than a "soap opera," while its "attitude toward the past is glib...." Here, an excerpt:

"When people talk about the show, they talk (if they’re not talking about the clothes and furniture) about the special perspective its historical setting creates—the graphic picture that it is able to paint of the attitudes of an earlier time, attitudes likely to make us uncomfortable or outraged today. An unwanted pregnancy, after all, had different implications in 1960 than it does in 2011.

To my mind, the picture is too crude and the artist too pleased with himself. In 'Mad Men,' everyone chain-smokes, every executive starts drinking before lunch, every man is a chauvinist pig, every male employee viciously competitive and jealous of his colleagues, every white person a reflexive racist (when not irritatingly patronizing). It's not that you don't know that, say, sexism was rampant in the workplace before the feminist movement; it's just that, on the screen, the endless succession of leering junior execs and crude jokes and abusive behavior all meant to signal 'sexism' doesn't work—it's wearying rather than illuminating."

Read the entire article at The New York Review of Books.