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The iPhone ad wars: Verizon vs. AT&T
The two phone companies are taking aim at each other on TV as their rivalry heats up. Who's winning so far?
 
The Verizon "can you hear me now" guy is back and poking fun at rival iPhone carrier, AT&T.
The Verizon "can you hear me now" guy is back and poking fun at rival iPhone carrier, AT&T.
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The videos: Now that AT&T has to share custody of the coveted iPhone with Verizon, the rival carriers are battling for customers through a series of barbed TV commercials. First, a Verizon ad threw some snark at AT&T's reputation for dropped calls, panning over an iPhone as a voice-over intones: "It's beautiful. It's intelligent — even genius. But does your network work?" AT&T responded briskly, releasing an ad last Friday that derides Verizon's inability to handle a voice call and web-surfing at the same time. Demand for the new Verizon iPhone has been so great that the company had to halt pre-orders after one day. But nevermind sales numbers: Who's winning the ad wars?
The reaction:
AT&T is "still holding on" to its talk-and-surf feature, says Gary Stephens at Grab Geek Points. But "while it is a cool function, I would rather have better quality on my network so I can actually make and receive phone calls. [Otherwise]... what's the point?" Perhaps the real winner here is Apple, says Andrew Berg at Wireless Week. "With Verizon Wireless and AT&T fighting over iPhone customers, Apple didn't even have to create a commercial of its own." Watch both commercials below:

 

 

 

 

 

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