Apple has already ventured into TV: Its Apple TV accessory lets customers stream TV shows and movies from iTunes to their television. But new evidence suggests that the company may soon be producing standalone sets — a move that could roil the lucrative TV market. On Friday, 9to5mac.com noted that Apple's website was advertising an opening for an "AC/DC Power Supply Design Engineer" to work with "notebook computers, desktop computers, servers, standalone displays, and TV." Apple's legions of fans are theorizing that the word "TV" implies a whole new line of products. Is Apple about to start making televisions?
Don't bet on it: It's unlikely Apple would reveal such a big step so clumsily, says Sara Yin at PC Mag. Plus, both Steve Jobs and successor Tim Cook have emphasized that Apple is first and foremost a "mobile company," which would preclude making televisions. And wouldn't the company fix problems with Apple TV "before making the giant leap" into manufacturing its own TV sets?
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This makes a lot of sense for Apple: Making and selling a TV isn't that big of a stretch for Apple, says Erica Ogg at CNET. The company already makes "some of the most well-regarded monitors on the market," and with Apple TV, the company has shown that it's "interested in being in the living room, not just the office, , coffee shop, or your backpack or purse." Sure, the TV business is competitive, but so are the markets for mobile phones and computers — and Apple's done pretty well there.
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But why now? It's a tough time to break into the TV business, says Dean Takahashi at Venture Beat. With the rise of 3D and internet-connected sets, the TV market is in the midst of sweeping changes. It's always smarter to enter a market ." Still, if Apple approaches things the right way, it could "disrupt yet another category of consumer electronics."
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