The video: Putting a cavalcade of rumors to rest, Steve Jobs finally revealed the iPad 2 yesterday. Along with it, Jobs also introduced an "mind-blowing" new case that attaches to the tablet with magnets, automatically turns the iPad on and off when it's opened and closed, and can be folded up to create a nifty stand. Naturally the attention-getting cover — priced at $39 for the plastic version and $69 for the leather — is available in a Apple-esque rainbow of colors. Watch a video demonstration, below.
The reaction: The new cover is "amazing," says Matt Stopera at BuzzFeed. It's "probably the only reason you should get an iPad." It's certainly "clever," says Charlie White at Mashable. But "it doesn't seem to offer a lot of protection from dropping." This is going to sound strange to Western audiences, says Akky Akimoto at Asiajin, but in Japan the new case was quickly likened to the bath tub lids that Japanese families use to keep bathwater (which is shared by the whole family) warm. Take a look at the new case in action, below:
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- 43 TV shows to watch in 2014
- How our botched understanding of 'science' ruins everything
- How to be the star of a cocktail party where you don't know anyone
- Why so many Christians won't back down on gay marriage
- 6 things the happiest families all have in common
- California's epic drought
- 13 Urban Outfitters controversies
- What would a U.S.-Russia war look like?
- Peter Thiel, and the not-so-secret secret of innovative success
Subscribe to the Week