The video: Carl's Jr. and Hardee's are going where no major burger chain has gone before: They are introducing a new line of under-500-calorie turkey burgers. This marks a sharp departure from the restaurants' usual fare — they're perhaps best known for their 1,400-calorie Monster Burger. So Carl's Jr. and Hardee's are airing a commercial designed to convince their main customers, 18- to 34-year-old men, that eating diet-friendly fare is hot. In the ad, a bikini-clad Miss Turkey (get it?), suggestively savors a bite of turkey burger, and seductively saunters past a swimming pool filled with men. (See the commercial below.) "To help you remember our delicious, charbroiled turkey burger, we hired Miss Turkey," an announcer says. "To help you remember Miss Turkey, we put her in a bikini." Will young men eat it up?
The reaction: Hey, "scandalous ads" have worked for Carl's Jr. and Hardee's before, says Sue Stock at the Raleigh, N.C., News & Observer. Remember the commercials in which Paris Hilton lustily devoured their hamburgers? Pure marketing gold. Maybe, but it doesn't take much to sell a guy on a burger, says Kim Conte at The Stir. And "I'm not so sure a bikini ad is going to be enough to convert them from beef to turkey — at least not the men I know." Here's the ad — are you sold, gentlemen?
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Obama just kneecapped Jeb Bush and Chris Christie's 2016 prospects
- It's official: The religious right is calling it quits
- 43 TV shows to watch in 2014
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- The dangerously childish morality of liberal ObamaCare supporters
- 10 classic Sesame Street moments we wouldn't show today's kids
- How science is accelerating our search for alien life
- The Hunger Games: Mockingjay — Part 1: 10 major differences between the book and the movie
- The myth of the stay-at-home dad
- 10 things you need to know today: November 23, 2014
Subscribe to the Week