he video: Carl's Jr. and Hardee's are going where no major burger chain has gone before: They are introducing a new line of under-500-calorie turkey burgers. This marks a sharp departure from the restaurants' usual fare — they're perhaps best known for their 1,400-calorie Monster Burger. So Carl's Jr. and Hardee's are airing a commercial designed to convince their main customers, 18- to 34-year-old men, that eating diet-friendly fare is hot. In the ad, a bikini-clad Miss Turkey (get it?), suggestively savors a bite of turkey burger, and seductively saunters past a swimming pool filled with men. (See the commercial below.) "To help you remember our delicious, charbroiled turkey burger, we hired Miss Turkey," an announcer says. "To help you remember Miss Turkey, we put her in a bikini." Will young men eat it up?
The reaction: Hey, "scandalous ads" have worked for Carl's Jr. and Hardee's before, says Sue Stock at the Raleigh, N.C., News & Observer. Remember the commercials in which Paris Hilton lustily devoured their hamburgers? Pure marketing gold. Maybe, but it doesn't take much to sell a guy on a burger, says Kim Conte at The Stir. And "I'm not so sure a bikini ad is going to be enough to convert them from beef to turkey — at least not the men I know." Here's the ad — are you sold, gentlemen?
- The 10 worst-reviewed movies of 2013
- Diagnosing the Home Alone burglars' injuries: A professional weighs in
- Watch The Daily Show mock the NSA and the gamers they're spying on
- How did Love Actually become so controversial? A theory
- The secrets of happy families
- The indignity of canine bath time
- Is the rent really too damn high?
- 5 theories to explain North Korea's big mysterious purge
- Which professions have the most psychopaths?
- Antarctica recently experienced the coldest day in recorded history
Subscribe to the Week