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Amazon's ad-supported Kindle: Worth the discount?
Amazon is rolling out a $114 version of its popular e-reader. The catch? You have to sit through ads
In exchange for a $25 discount, people who buy the "Kindle with Special Offers" will have to sit through a few ads on their e-reader.
In exchange for a $25 discount, people who buy the "Kindle with Special Offers" will have to sit through a few ads on their e-reader.
CC BY: Joanna Penn
A

mazon is introducing a new, cheaper version of its hot-selling Kindle e-book reader... for anyone willing to deal with a few ads. The $114 "Kindle with Special Offers" will display sponsored ads on the screensaver and at the bottom of the home screen, but not inside e-books. Is a $25 discount from Kindle's $139 model worth the intrusion?

This is very, very smart: This innovation is "really simply genius" on Amazon's part, says Eric Savitz in Forbes. First of all, "it's a Kindle for the budget-limited," meaning a boost in market share. And because the ads will have a Groupon-like focus on discounts,  Amazon has managed to turn "advertising into a bonus" for readers. Plus, by getting readers to vote on ads, Amazon gets "unpaid focus group members." Genius.
"Amazon unveils ad-supported Kindle eBook reader for $114"

Please, I'm not this cheap: "Let me say this to Amazon," and any "gadget maker" who wants to follow in its footsteps, says Brian Lam at Gizmodo: "I am not this cheap and this is still my gadget." I'm already paying for the books, so if you're going to make more money off me, "17 percent is not enough of a discount." When you get to 50 percent, we can talk.
"This sponsored gadget is the beginning of the... Look, free stuff!"

It's a good idea, but what's with the name? I'm surprised it took Amazon this long to roll out a product like this, says Dave Rosenthal in The Baltimore Sun. And because "everyone's used to seeing ads plastered all over websites" already, I can't imagine this will pose much of a barrier to sales. The name, on the other hand, is "lame." Seriously, Amazon marketing department. "We're all adults here." We understand you're trying to "find new revenue streams."
"New ad-supported Kindle: Lame name, but good idea"

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