The petty controversy: Mama mia! A label war is brewing between rival winemakers who both want "mommy" on their bottles. Last week, a California-based winery filed a lawsuit in federal court, asking a judge to declare that its MommyJuice vintage does not infringe on the trademark of Mommy's Time Out, another vino marketed at harried mothers. The MommyJuice label features a cartoon of a mother juggling it all, and a slogan urging moms to "tuck your kids into bed, sit down and have a glass of MommyJuice. Because you deserve it." The relatively bleak Mommy's Time Out label depicts an empty chair at a table with a wine glass and bottle. (See the labels below.) "Mommy is a generic word that they don't have a monopoly on," says an attorney representing MommyJuice. The owners of Mommy's Time Out declined to comment.
The reaction: "Someone's bound to come out of this current case disappointed, but sour grapes must also be pretty standard in the wine-making community," cracks Katy Steinmetz at TIME. Ugh, says Mary Beth Sammons at Parent Dish, such a needless lawsuit. "Do we really need to make a federal case out of the fact that more than one mother enjoys gulping a little Chardonnay to wind down at the end of a day?" Yeah, says Kim Conte at The Stir. "Though a judge may rule there's not room in the market for both, the irony, of course, is that there's never enough wine for mommy." Compare the labels for yourself:
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- After Ferguson: Stop deferring to the cops
- 43 TV shows to watch in 2014
- Ferguson riots were terrible — but this racist reaction was worse
- 7 grammar rules you really should pay attention to
- Is it now OK to have sex with animals?
- The hilarious hypocrisy of Republicans complaining about the imperial presidency
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Hey, scolds: Stop telling us to enjoy a healthy Thanksgiving
- Don't argue about politics this Thanksgiving. Just don't.
- Head to head: Wild vs. supermarket turkeys
Subscribe to the Week