The petty controversy: Mama mia! A label war is brewing between rival winemakers who both want "mommy" on their bottles. Last week, a California-based winery filed a lawsuit in federal court, asking a judge to declare that its MommyJuice vintage does not infringe on the trademark of Mommy's Time Out, another vino marketed at harried mothers. The MommyJuice label features a cartoon of a mother juggling it all, and a slogan urging moms to "tuck your kids into bed, sit down and have a glass of MommyJuice. Because you deserve it." The relatively bleak Mommy's Time Out label depicts an empty chair at a table with a wine glass and bottle. (See the labels below.) "Mommy is a generic word that they don't have a monopoly on," says an attorney representing MommyJuice. The owners of Mommy's Time Out declined to comment.
The reaction: "Someone's bound to come out of this current case disappointed, but sour grapes must also be pretty standard in the wine-making community," cracks Katy Steinmetz at TIME. Ugh, says Mary Beth Sammons at Parent Dish, such a needless lawsuit. "Do we really need to make a federal case out of the fact that more than one mother enjoys gulping a little Chardonnay to wind down at the end of a day?" Yeah, says Kim Conte at The Stir. "Though a judge may rule there's not room in the market for both, the irony, of course, is that there's never enough wine for mommy." Compare the labels for yourself:
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Here comes the Pentagon's newest space plane
- 43 TV shows to watch in 2014
- America's anti-feminist mega-corporations' toxic disregard for women must stop
- Extreme haunted houses: Inside Halloween's most terrifying new trend
- Did the media get Ferguson wrong?
- This week I learned the surprisingly dark origins of the Nobel Prize, and more
- The U.S. is about to sell weapons to Vietnam. That's bad news for China.
- Gamergate might be gaming sexism's Waterloo
- Keira Knightley on Laggies, relationships, and surviving your 20s
- How did Rick Perry escape blame for the Texas Ebola outbreak?
Subscribe to the Week