he petty controversy: Mama mia! A label war is brewing between rival winemakers who both want "mommy" on their bottles. Last week, a California-based winery filed a lawsuit in federal court, asking a judge to declare that its MommyJuice vintage does not infringe on the trademark of Mommy's Time Out, another vino marketed at harried mothers. The MommyJuice label features a cartoon of a mother juggling it all, and a slogan urging moms to "tuck your kids into bed, sit down and have a glass of MommyJuice. Because you deserve it." The relatively bleak Mommy's Time Out label depicts an empty chair at a table with a wine glass and bottle. (See the labels below.) "Mommy is a generic word that they don't have a monopoly on," says an attorney representing MommyJuice. The owners of Mommy's Time Out declined to comment.
The reaction: "Someone's bound to come out of this current case disappointed, but sour grapes must also be pretty standard in the wine-making community," cracks Katy Steinmetz at TIME. Ugh, says Mary Beth Sammons at Parent Dish, such a needless lawsuit. "Do we really need to make a federal case out of the fact that more than one mother enjoys gulping a little Chardonnay to wind down at the end of a day?" Yeah, says Kim Conte at The Stir. "Though a judge may rule there's not room in the market for both, the irony, of course, is that there's never enough wine for mommy." Compare the labels for yourself:
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- What would a U.S.-Russia war look like
- What would a U.S.-Russia war look like?
- Here's proof that Justin Bieber is just as spoiled as you always thought
- The Daily Show has some fun mocking the CPAC power players
- Watch Zach Galifianakis get annoyed at President Obama on Between Two Ferns
- Why I'm sick and tired of seeing naked women on HBO
- Why Ted Cruz is the real-life Frank Underwood
- 10 things you need to know today: March 11, 2014
- Why is American internet so slow?
- Why is it so expensive to build a bridge in America?
Subscribe to the Week