The story: David Klein, the founder of the Jelly Belly brand, has unveiled a new line of confections that will come coated in 24-karat gold. Klein's "Beyond Gourmet Jelly Beans," introduced at the Sweets & Snacks Expo in Chicago this week, are packaged in crystal jars selling for $500 each. They're not just blinged-out candy, though. The beans are supposed to represent "deconstructed meals," bursting with exotic flavors, like Thai Lemongrass Curry and Indian Mango Chutney.
The reaction: The taste trip Klein promises "sounds exciting, but for a bit more than $500, one can almost take a literal exotic trip," says The Huffington Post. "Or, for less than $10, one can get a perfectly tasty — and filling — curry or chutney." Yes, paying $500 for a jar of jelly beans is "downright ridiculous," says Tim Newcomb at TIME, but at least credit Klein for creating some buzz. And thank goodness he's using non-traditional ingredients, says Jen Carlson at Gothamist. "How pissed would you be if you splurged on these things and got a hefty amount of the dreaded Buttered Popcorn flavor?"
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Russia is stealthily threatening America with nuclear war
- 6 things the happiest families all have in common
- The science of sex: 4 harsh truths about dating and mating
- 43 TV shows to watch in 2014
- 13 Urban Outfitters controversies
- Is 'feminism' just another word for 'liberalism'?
- Why gay people of color are still losing
- Obama knows he can't really 'defeat' ISIS. Americans need to wake up to that reality, too.
- What political elites don't understand about Scotland's push for independence
- Why you should stop believing in evolution
Subscribe to the Week