The story: David Klein, the founder of the Jelly Belly brand, has unveiled a new line of confections that will come coated in 24-karat gold. Klein's "Beyond Gourmet Jelly Beans," introduced at the Sweets & Snacks Expo in Chicago this week, are packaged in crystal jars selling for $500 each. They're not just blinged-out candy, though. The beans are supposed to represent "deconstructed meals," bursting with exotic flavors, like Thai Lemongrass Curry and Indian Mango Chutney.
The reaction: The taste trip Klein promises "sounds exciting, but for a bit more than $500, one can almost take a literal exotic trip," says The Huffington Post. "Or, for less than $10, one can get a perfectly tasty — and filling — curry or chutney." Yes, paying $500 for a jar of jelly beans is "downright ridiculous," says Tim Newcomb at TIME, but at least credit Klein for creating some buzz. And thank goodness he's using non-traditional ingredients, says Jen Carlson at Gothamist. "How pissed would you be if you splurged on these things and got a hefty amount of the dreaded Buttered Popcorn flavor?"
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- The mystery behind China's aggressive push into space
- Here's the schedule very successful people follow every day
- Yes, Republicans can impeach President Obama
- What religious traditionalists can teach us about sex
- What would a U.S.-Russia war look like?
- The 5 best and worst states for a well-lived life
- Why Texas' abortion rates aren't falling as quickly as everyone expected
- Why all drugs should be legal. (Yes, even heroin.)
- The 6 best low-cost smartphones
- 7 ideas from ancient thinkers that will improve your modern life
Subscribe to the Week