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Target's Missoni madness: By the numbers
The retail giant's collaboration with the Italian luxury brand sparks a frenzy, crashes Target's website, and creates a price-gouging resale market on eBay
Missoni designers stand in front of the massive crowd that awaits entrance into the New York Missoni for Target temporary store.
Missoni designers stand in front of the massive crowd that awaits entrance into the New York Missoni for Target temporary store.
Thomas Concordia/Getty Images
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arget's had its share of empty shelves and long lines, but on Tuesday, an unprecedented frenzy was unleashed in the chain's stores as shoppers clamored to get their hands on the Missoni for Target line, the retail giant's collaboration with Italian fashion house Missoni, known for its (apparently zeal-inducing) zig-zag-pattern knits. Stores sold out in a matter of minutes, and the equally mobbed Target website was down for much of the day. Here, a guide to the madness, by the numbers:

400
Number of pieces in the Missoni for Target collection. It's the retailer's "biggest and most buzz-worthy limited edition collaboration yet," says Alyssa Newcomb at ABC News.

$2.99 to $599.99
Cost of the items in the collection, from stationery to an outdoor furniture set (out of stock on the Target website)

Under $40
Cost of most of the items in the Target collection

$39.99
Cost of a Missoni by Target sleeveless sweater dress

$150 to $300
Cost of the same dress on eBay, where it's being resold as a collectible

Up to $12,000
Cost of Missoni items at luxury department store Bergdorf Goodman

37
Number of freestanding Missoni boutiques around the world

1,755
Number of Target stores in 49 states. (Vermont is the only state without a Target.)

30 
Number of minutes it took the West Hollywood, Calif., Target to sell out of Missoni products, according to one shopper

More than 200
Number of shoppers lined up outside the Harlem, N.Y., Target at 7:30 a.m. on Tuesday, waiting for the store to open

107
Approximate number of minutes it took the Target website to crash after the Missoni products were made available online at 6 a.m. Tuesday

6,600
Number of Missoni for Target items available on eBay by 5 p.m. Tuesday, 11 hours after they'd been on the Target site

22,000
Number of 
Missoni for Target items available on eBay by Wednesday morning

Sources: ABC News, Huffington Post, New York Times, Racked, Target Pressroom, Target.com, TIME

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