Netflix stock dipped sharply on Thursday, after the video rental and streaming powerhouse announced that more customers than expected were jumping ship in the wake of a summertime hike in subscription fees. (A combo plan allowing customers to receive one DVD at a time via mail and have access to unlimited streaming of 20,000 movies and TV shows, for instance, jumped from $9.99 a month to $15.98.) How bad is the resulting exodus going to be? Here, a look at Netflix's plight, by the numbers:
Reduction in the number of subscribers Netflix has forecasted it will have by late September (the end of the third quarter). Before the price hike, Netflix expected to have 25 million paying customers; now it says it will have 24 million.
Number of existing customers who have or are expected to cancel their subscriptions by quarter's end. Many existing customers are also switching to cheaper plans — for example, getting two DVDs at a time instead of three.
Number of customers Netflix had been hoping to sign up as new customers, but no longer expects to capture
Number of subscribers who left from April 2007 through June 2007 — the last quarter in which Netflix lost customers
Percentage increase in monthly fees paid by some subscribers when Netflix hiked its prices
Number of subscribers who have the streaming-only plan ($7.99 a month)
Number of subscribers who have a DVD-only plan ($7.99 a month for one disc at a time; $11.99 a month for two discs)
Number of subscribers who have a combo DVD-and-streaming plan (ranging from $15.98 to $29.98 a month)
Number of customers Netflix added as it doubled in size over the last year and a half
One-day drop, in percent, in Netflix's stock price on Thursday, when the company announced the unexpectedly heavy loss of customers
Reduction in revenue Netflix expects in the third quarter, as the price increase offsets the loss of customers
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Chuck Hagel was a huge mistake
- 5 quick things you can do today to boost your creativity
- Want to eliminate the scourge of frat culture? Lower the drinking age.
- Yes, the Obama administration's green loans are unprofitable. They should be.
- What would it take for humans to build a settlement on Mars?
- 43 TV shows to watch in 2014
- Obama just kneecapped Jeb Bush and Chris Christie's 2016 prospects
- It's official: The religious right is calling it quits
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Why we gossip, according to science
Subscribe to the Week