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Is the iPhone's Siri a threat to Google? 
Some say Apple's vocal virtual assistant — a big step forward in voice-recognition technology — could threaten Google's stranglehold on search
Letting Apple fans search for information with speech, the iPhone's voice-activated assistant, Siri, may give Google some new competition.
Letting Apple fans search for information with speech, the iPhone's voice-activated assistant, Siri, may give Google some new competition.
CC BY: vasile23
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iri, the iPhone 4S's new voice assistant, is fun, helpful, and sometimes even a bit wacky. But Siri is also changing the way we search for and interact with information: You ask it a question and it dishes out quick, accurate answers — in human (or at least human-like) speech. The new standard Siri sets is one Google can't necessarily equal by simply "replicating the technology or making an acquisition," says Jennifer Van Grove at Mashable. Apple is at least two years ahead, and will keep evolving Siri. (Watch a Siri demonstration here.) Could Apple's affable assistant be a "Google killer"?

Yep. Siri will "cripple" Google: "Apple is training you," says Eric Jackson at Forbes, "to lean on Siri" for all your information gathering. That means moving away from Googling search terms. Siri will only get better as it collects data, "knowing you perhaps better than you know yourself." Once Siri is opened up to third-party apps like Yelp and OpenTable, watch out, because Siri will go "ballistic." Considering Siri's tremendous promise, we truly "might be watching the beginning of the end for Google."
"Why Siri is a Google killer"

But Android already has voice recognition: Not so fast, Matias Duarte, director of Android OS user experience, tells Slash Gear. Google's mobile operating system has had voice recognition built into it for a while now. Ours just doesn't have a quirky personality like Siri. Think of it like Star Wars vs. Star Trek. Siri is like George Lucas' C-3PO: "Comic relief." Android's voice assistant? It's closer to the technology aboard the Starship Enterprise: "...Every piece of computing surface, everything is voice-aware." There's no silly personality. It's just a really helpful computer.
"Google says Siri like Star Wars, Android more like Star Trek

IBM should be worried about Siri, too: Remember the "impressive Jeopardy! performance" of Watson, IBM's voice-recognizing super computer? says Vinnie Mirchandani of Deal Architect. IBM has been marketing "Watson's natural interface for months now," and there aren't even many commercial applications yet. The company will have to move much more quickly to stay competitive with Apple. "It reminds me of the scene from Raiders of the Lost Ark where the swordsman makes a lot of noise, and Indy just pulls out his gun and shoots him." Siri is Indiana Jones: "Usable, affordable, nimble."
"IBM and Indiana Jones"

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