The video: Earlier this year, teenager Rebecca Black became an unlikely viral sensation when her vanity music video "Friday" went big. The world was strangely captivated by the moronically simple lyrics — "Yesterday was Thursday, Thursday/Today is Friday, Friday/We we we so excited" — and earnest, wholesome teen convertible rides. Now, Kohl's is trying to capitalize on that popularity with a Black Friday ad that plays off the viral hit. In the ad (watch it below), an eager young woman giddily shops at the department store while singing, "It's Black Friday, Black Friday, something that rhymes with Friday." The video ends with the Black Friday shopper singing, "Can't get this darn song out of my head."
The reaction: "Is this the most annoying Black Friday ad ever?" asks Daisy Dumas at Britain's Daily Mail. It could well be, but "love it or hate it, the saccharine commercial has succeeded in catching attention." And really, "it was inevitable that a retailer would use the most infamous song about Friday ever recorded to promote their biggest Friday of the year," says Asa Hawks at Starcasm. I'll admit it's "cute," says Andrew Unterberger at Pop Dust. But Rebecca Black went viral in the spring. This is a little late, no? Have a look for yourself:
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- How the South's ugly racial history is haunting ObamaCare
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Stop making fun of philosophy and read some philosophy
- 10 things you need to know today: October 31, 2014
- 43 TV shows to watch in 2014
- If Democrats abandon immigration reform after Tuesday's likely loss, they will turn 2016 into a debacle
- What if Leo Strauss was right?
- Beware of Splenda: The backlash against artificial sugars
- 6 things the happiest families all have in common
- Feast your eyes on this beautiful linguistic family tree
Subscribe to the Week