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Is Tim Cook a better CEO than Steve Jobs?
Employees seem to think so, awarding him a 97 percent approval rating on Glassdoor.com. Is Apple's new CEO poised to surpass his polarizing predecessor?
Apple employees give their first-year CEO Tim Cook a 97 percent approval rating for the work he's done since Steve Jobs' death.
Apple employees give their first-year CEO Tim Cook a 97 percent approval rating for the work he's done since Steve Jobs' death.
Kevork Djansezian/Getty Images
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n spite of his fierce and demanding leadership style, Steve Jobs, the late Apple chief, is widely regarded as one of the best CEOs of all time, credited with transforming a $30 billion company in the early 2000s into a $500 billion-plus company today. But could his cool and level-headed successor, Tim Cook, be even better? According to rankings on the company review site Glassdoor.com, Apple employees have bestowed their current boss with a 97 percent approval rating for his time at the helm between March 2011 and March 2012, which narrowly edges out Jobs' 95 percent approval rating the year prior. Could Tim Cook, known for his personable demeanor and operational genius, be on his way to surpassing the man who put Apple back on the map?

This proves Tim Cook is special: After just a year, Cook already ranks as the best chief executive in the country, says John Paczkowski at All Things D. "And not just in tech — across all industries." Cook had worked closely with Jobs since joining Apple in 1998, and while Cook has been "intent on hewing to the vision of his predecessor," he's "putting his own mark on the company as well" — starting a charitable-donation matching program, for example. He may not "surpass Jobs in panache or vision," but as a leader, he's right there with him.
"Apple workers put Tim Cook atop list of most beloved CEOs"

Let's not get carried away: Cook is doing well, says Erica Ogg at GigaOm. But a 2 percent difference is "a pretty small gap," especially when you factor in how long Jobs' tenure at Apple was. Cook is still "clearly in his honeymoon period." Employees may like him more than Jobs for now, but we'll see how he stacks up over time.
"Apple employees rate Cook slightly ahead of Jobs"

Cook might be a good leader, but he's boring: Cook isn't an "idea man" like Jobs, says James Brumley at InvestorPlace, which could worry shareholders who have grown used to constant innovation in Apple's product line. At this point, though, the company's mission seems to be about promoting "more efficiency" and "less attitude" — with less emphasis on creativity. In five or 10 years, Apple will be different under Cook's leadership, and maybe even more profitable. But without Steve Jobs, it will also be "a little boring."
"How Apple's Tim Cook is looking better than Steve Jobs"

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