he late rapper Tupac Shakur came back to life last weekend in a holographic performance at the Coachella music festival — and it hasn't taken long for the music industry to realize it can cash in on the revolutionary technology that made the stunt possible. Indeed, the visual effects factory behind the hologram is now in talks with hip-hop stars Dr. Dre and Snoop Dogg to take the virtual Tupac on tour, and industry executives are fantasizing about resurrecting other dead celebrities holographically. A jokey "exclusively hologram lineup" for next year's Coachella festival lists only deceased performers, including Michael Jackson, Buddy Holly, and Mozart. Not everyone is bullish on the trend, however. Some critics worry that it could sully the legacy of hallowed performers. Are such fears founded?
Let's hope this disturbing stunt isn't repeated: When the virtual Tupac made its debut at Coachella, "the crowd became noticeably quiet... achingly aware of its strangeness," says Max Eddy at Geekosystem. The eerie performance was disturbingly opportunistic, presenting Tupac as an empty commodity lacking all the human qualities that made him captivating. Let's hope it ends with Tupac.
"The Tupac hologram and our fascination with resurrection"
This could mess with musical history: I can already see music executives' eyes flashing with dollar signs, says Dan Reilly at Spinner. After all, the possibilities are endless. Bigwigs could recreate Woodstock in its entirety — and charge $9.50 for beer this time. How long before this leads to a "George Lucas-like, legacy-destroying alternative to history" that tampers with legends and taints individual artists' greatness? Let's "keep live music for the living."
"Holograms in concert: Why Tupac's Coachella resurrection means big buck for the music business"
C'mon. Holograms are harmless — and will become quite common: It's actually "a bit rich" that we're criticizing the industry for cashing in on a dead celebrity, says Alex Macpherson at the U.K.'s Guardian. Music execs do that all the time. The hologram technology is just another way to profit off of nostalgia. Expect its use to become so popular that it will devolve from a revolutionary breakthrough into "a tired gimmick rather swiftly."
"Tupac's hologram reflects another milestone in technology"
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- What would a U.S.-Russia war look like
- What would a U.S.-Russia war look like?
- The Daily Show has some fun mocking the CPAC power players
- Watch Zach Galifianakis get annoyed at President Obama on Between Two Ferns
- Here's proof that Justin Bieber is just as spoiled as you always thought
- Why I'm sick and tired of seeing naked women on HBO
- 10 things you need to know today: March 11, 2014
- Why Ted Cruz is the real-life Frank Underwood
- Why is it so expensive to build a bridge in America?
- What the collapse of the Ming Dynasty can tell us about American decline
Subscribe to the Week