Microsoft announced on Monday that it was investing $300 million in a partnership with Barnes & Noble to form a subsidiary dubbed "NewCo." The venture will house the bookseller's Nook products and higher-education business, and Barnes & Noble will reproduce the Nook's e-reader application and bookstore for Windows 8. Additionally, industry watchers speculate that in the next iteration of the Nook Tablet, Barnes & Noble will ditch its heavily modified version of the Android operating system in favor of Microsoft's highly-praised Windows 8 OS, a move that would further differentiate the 7-inch tablet from its primary competitor, Amazon's market-leading Kindle Fire. Could a $200, Windows-powered Nook Tablet be in the cards?
Don't hold your breath: Bringing Windows 8's beautifully designed interface to an underpowered 7-inch device won't be easy, says Jason Perlow at ZDNet. For starters, it would be difficult to retool and license Windows 8 while still selling the Nook at $199. More likely: The Nook Tablet will get "Apollo," the codename for the Windows Phone OS due out later this year, which isn't quite Windows 8. Maybe such a scaled-down slab could compete with the Kindle Fire, but even then, "we are probably looking at a six-to-eight-month, product-development-to-launch timeframe, at the bare minimum." Temper expectations accordingly.
Will Barnes & Noble and Nook usher in a $199 Windows Metro tablet?
E-textbooks might force a Windows 8 tablet: Barnes & Noble's textbooks "aren't available for purchase on the Nook Color and Nook Tablet," says Jared Spurlock at Yahoo News, largely because the device's 7-inch screen "isn't conducive to reading full-sized college textbooks." But with the education business driving Microsoft's investment, and with Windows 8 meant for a 10-inch screen, it seems plausible that we'll see an iPad-sized Nook Tablet running Windows 8.
What would a Nook-branded Windows 8 tablet look like?
Regardless, rivals should worry: A Windows-powered Nook could turn the market upside down, and that's why this deal "ratchets up the competitive heat" on two fronts, says Eric Savitz at Forbes. First, Microsoft is coming after Google's Android, potentially pushing the operating system off the Nook entirely. And second, the company is targeting its "cross-town rival Amazon," setting its sights on the "increasingly lucrative e-reader segment." No matter what it does, Microsoft now has the market's attention.
Microsoft's Nook deal: Pushing Windows 8 into new realms?
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- The 10 best networking tips for people who hate networking
- Why the West should let Russia have eastern Ukraine
- What would a U.S.-Russia war look like?
- 7 grammar rules you really should pay attention to
- 11 scientific studies that will restore your faith in humanity
- Why you should stop believing in evolution
- 9 Harvard dropouts who became fabulously successful
- Why baseball is America's most dangerous spectator sport
- Your literary playlist: A guide to the music of Haruki Murakami
- Why the West should accept ISIS as a sovereign nation
Subscribe to the Week