Arby's and 8 other dramatic rebranding campaigns [Updated]
The roast-beef chain tries to make customers think "sandwich shop" rather than "fast food." Here, a pictorial guide to other brand turnarounds
By The Week Staff | October 2, 2012
Facebook.com/Arby's
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rby's is keeping its 10-gallon hat logo, but is spurning its long association with unhealthy fast food. How? By "convincing diners it is a destination for fresh" sandwiches, says Ari Altstedter at Bloomberg. The roast-beef chain will try to woo Subway fans with a low-calorie turkey sandwich and other new fare, and commercials bragging that — unlike some chains — Arby's slices its meat fresh in stores. Click through for more dramatic rebranding campaigns:
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