Arby's is keeping its 10-gallon hat logo, but is spurning its long association with unhealthy fast food. How? By "convincing diners it is a destination for fresh" sandwiches, says Ari Altstedter at Bloomberg. The roast-beef chain will try to woo Subway fans with a low-calorie turkey sandwich and other new fare, and commercials bragging that — unlike some chains — Arby's slices its meat fresh in stores. Click through for more dramatic rebranding campaigns:
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Russia is stealthily threatening America with nuclear war
- 6 things the happiest families all have in common
- The science of sex: 4 harsh truths about dating and mating
- 43 TV shows to watch in 2014
- 13 Urban Outfitters controversies
- What political elites don't understand about Scotland's push for independence
- Why you should stop believing in evolution
- Is 'feminism' just another word for 'liberalism'?
- The U.S. dollar has been strengthening for 3 straight years! (That's not good news.)
- Obama knows he can't really 'defeat' ISIS. Americans need to wake up to that reality, too.
Subscribe to the Week