rby's is keeping its 10-gallon hat logo, but is spurning its long association with unhealthy fast food. How? By "convincing diners it is a destination for fresh" sandwiches, says Ari Altstedter at Bloomberg. The roast-beef chain will try to woo Subway fans with a low-calorie turkey sandwich and other new fare, and commercials bragging that — unlike some chains — Arby's slices its meat fresh in stores. Click through for more dramatic rebranding campaigns:
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Why is American internet so slow?
- Don't worry: World War III will almost certainly never happen
- What would a U.S.-Russia war look like?
- What the collapse of the Ming Dynasty can tell us about American decline
- 4 life hacks from ancient philosophers that will make you happier
- Watch The Daily Show mock Fox News' confused man-crush on Vladimir Putin
- Religious liberty should be a liberal value, too
- 22 TV shows to watch in 2014
- The Daily Show explains Hamid Karzai's 'Afghan Hustle'
- Who are the real gay marriage bigots?
Subscribe to the Week