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The secret to Southwest Airlines' success
The budget airline manages to turn a profit, year after year after year. How?
 
Southwest is suffering the worst kind of PR for a discount airline: Grounded, damaged planes. One jet was forced into an emergency landing and three others had surface cracks.
Southwest is suffering the worst kind of PR for a discount airline: Grounded, damaged planes. One jet was forced into an emergency landing and three others had surface cracks.
CC BY: JerandSar Gimbel
 

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