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Facebook reportedly testing 'Want' button
 
The Facebook IPO is a win-lose for its founder Mark Zuckerberg who cashed in personally but is seeing his company's brand get tarnished.
The Facebook IPO is a win-lose for its founder Mark Zuckerberg who cashed in personally but is seeing his company's brand get tarnished.
Justin Sullivan/Getty Images

Here's something advertisers will "Like": Facebook is reportedly testing a "Want" button to be used by brands on product pages. The code, which is currently disabled, was introduced to the social network's Javascript SDK on Wednesday and was unearthed by web developer Tom Waddington, who tried to install it on his own site to no avail. Such a button would tell a user's friends what they're currently lusting over (a Volkswagen Jetta, for instance), and would presumably bolster Facebook's arguably ineffective ad strategy if implemented.

 

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