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Why Gap will never be great again
Despite the fervent desires of khaki enthusiasts who want the clothing brand to make a comeback, says Rick Munarriz at Daily Finance, Gap just can't hack it anymore
 
Gap's botched attempt at re-branding may have sparked an emotional attachment to the classic brand among customers.
Gap's botched attempt at re-branding may have sparked an emotional attachment to the classic brand among customers.
CC BY: ttarasiuk
 

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