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Yahoo taps Marissa Mayer to be new CEO
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n Monday, struggling search engine Yahoo named Marissa Mayer, a former executive at rival Google, as its new CEO. Mayer will be charged with turning around Yahoo, which for several years has been fighting a losing battle against Google and Facebook for online advertising dollars. Mayer, most recently a vice president at Google, had a hand in some of Google's most popular products — including its eponymous search engine, Gmail, Google News, Google Images, and Google Maps — but analysts say she faces daunting challenges at Yahoo, which has burned through a string of unsuccessful CEOs in recent years. 

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