Apple shares reached another all-time high Friday, hitting $644.48 each and besting the previous record set in April. Although the Cupertino, Calif., company missed Wall Street's sales forecast last quarter by $2 billion, the anticipated September launch of a new iPhone and a rumored mini iPad have investors bullish on the company again. If Apple's shares reach $663.68, it will become the most valuable company of all time, eclipsing the record Microsoft set in late 1999.
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