n Thursday, Amazon unveiled the new Kindle Fire, its latest challenge to Google and Apple in the tablet wars. The new Kindle Fire features a high-definition screen, a camera, and a self-lighting device for reading e-books. At a cost of $299 — a smaller version will retail for $199 — the Kindle Fire is significantly cheaper than Apple's iPad, and Amazon hopes that the pricing advantage will help the company carve out a larger slice of the tablet market.
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