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Tim Cook apologizes for Apple Maps
 
New Apple CEO Tim Cook has some big shoes to fill, but his first order of business is hanging on to the company's key tech gurus and designers.
New Apple CEO Tim Cook has some big shoes to fill, but his first order of business is hanging on to the company's key tech gurus and designers.
Justin Sullivan/Getty Images

In an open letter posted to Apple's website, CEO Tim Cook apologized Friday for the company's frequently criticized Maps app, which replaced Google Maps in the latest update to iOS 6. The chief executive said Apple was "extremely sorry" for the frustrations the buggy application has caused customers, and that the company is doing "everything [it] can to make Maps better." In a rare concession by Apple, Cook even recommended iOS users try third-party competitors, including Bing, MapQuest, Waze, Google, or and Nokia's web-based mapping services. "Everything we do at Apple is aimed at making our products the best in the world," said Cook. "We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard."

 

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