9 winners and losers from the top 100 global brands list
Coca-Cola manages to keep fast-growing Apple at bay in the annual ranking, while the financial sector takes a harsh hit
By The Week Staff | October 3, 2012
Scott Olson/Getty Images
F
or the 13th year in a row, Coca-Cola earned the top spot in consulting company Interbrand's Best Global Brands list, fighting off tech behemoths Apple (2), IBM (3), Google (4), and Microsoft (5). Interbrand ranks what it deems to be the 100 best brands based on financial performance, influence over customer choice, and ability to boost earnings. Here, a look at eight more superlative winners and losers from the annual list.
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