he American Beverage Association has sued to block the enforcement of a New York City ban on oversized sugary drinks, which has been dubbed the Big Gulp ban. The association claims that the ban is an "unprecedented interference" with consumer choice. In September, New York City's Board of Health approved Mayor Michael Bloomberg's plan to restrict sales of sugary soft drinks to no more than 16 ounces a cup in restaurants, movie theaters, stadiums, and arenas. The ban is set to go into effect in March. A spokesman for the mayor said that the Board of Health "absolutely has the authority to regulate matters affecting health."
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