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How the Romney campaign spent more, but got less
An ad-dollar advantage clearly does not guarantee victory
 
Mitt Romney pauses during his concession speech on Nov. 6: After coming up well short in battles for the Senate and White House, the GOP has some serious soul-searching to do.
Mitt Romney pauses during his concession speech on Nov. 6: After coming up well short in battles for the Senate and White House, the GOP has some serious soul-searching to do.
Joe Raedle/Getty Images
 

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