Hey, guys: Remember the '90s? Microsoft does. And it's tapping into the formative years of current twenty-somethings for a brand new Internet Explorer ad called — wait for it — "Child of the '90s." The clip resurrects pogs, Lisa Frank folders, Reebok Pumps, Oregon Trail, and 56k modems (without the screeching) to burrow its way into your heart's warm nostalgia centers. "We thought it was time to invite those of you who haven't thought about Internet Explorer in a while to take a trip down memory lane," says director of IE marketing Roger Capriotti in a blog post. "Internet Explorer is a child of the '90s, but we have done some serious growing up."
"We must admit," says Chris Burns at Slashgear, the ad does "strike more than one chord in the nostalgic banjoes in our heads, and like any good Super Bowl commercial, only gets to the product in the last few seconds of the video." Whether you hate IE or love it, you will probably "enjoy this advertisement thoroughly." I dunno, says Jared Newman at PC World. "The ads are cute… but eventually Microsoft might want to tell the world why Internet Explorer is better than the competition."
I think the ad itself is kind of hollow, like some weird lovechild of BuzzFeed and Thought Catalog, but without the occasional wink that says, Yeah. We're laying it on thick here and we know it.
But what have you, sentimentalists? Is anyone considering ditching Chrome or Safari for IE 10?
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Watch out, China — America is working on dogfighting drones
- How liberals are unwittingly paving the way for the legalization of adult incest
- Why America won't have enough money to battle ISIS
- Why the Chinese military is only a paper dragon
- The troubling persistence of eugenicist thought in modern America
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- 43 TV shows to watch in 2014
- How the Simpsons/Family Guy crossover revealed the worst of both shows
- Libertarianism's terrible, horrible, no good, very bad idea
- 11 facts yü should know about the umlaut
Subscribe to the Week