After a string of hacks over the last few days littered the major corporate Twitter accounts of @BurgerKing and @Jeep with unprintable expletives, shoutouts to competitors like McDonald's and Cadillac, and references to Chicago rapper Chief Keef, someone at Viacom decided to have a little fun with the handles belonging to @MTV and @BET.
The hacks turned out to be fake.
And not to be outdone, other brands decided to insert themselves into the conversation:
OMG we hacked ourselves because it's the cool thing to do! yfrog.com/h2tdxup— Denny's (@DennysDiner) February 19, 2013
According to Reuters deputy social media editor Matthew Keys, the mind allegedly behind Tuesday afternoon's stunt was J.P. Lespinasse (@djtakefie), a self-described "social media pugilist" employed by BET. (The incriminating tweet has since been deleted.) The account has not tweeted in three hours, and we've reached out to Lespinasse for comment.
After the fun was over, MTV decided to issue something of an apology:
We totally Catfish-ed you guys. Thanks for playing! <3 you, @bet. ;)— MTV (@MTV) February 19, 2013
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- The Obama era is over. The presidency continues.
- America created the Islamic State of Iraq and Syria? Meet the ISIS 'truthers'
- What is Molly? Everything you need to know about the party drug
- What would a U.S.-Russia war look like?
- How American businessmen are ruining American business — and the U.S. economy
- On ISIS, neocons and liberal hawks have a 'boy who cried wolf' problem
- Russia's giant spy ship was a high-tech disaster waiting to happen
- How Harry Houdini escaped death
- The constant struggle of running a family farm in 21st century America
- How to stop misogynists from terrorizing the world of gamers
Subscribe to the Week