"I know this is going to be one of the most amazing products to hit the market since TVs went color," a wise old limo driver tells our hero, Little Jeremy Maxwell, in the teaser video above. Maybe... but you wouldn't know it from watching this ad.
Little Jeremy, in Samsung's narrative, is the "secret messenger" for the company's Unpacked event on March 14, at which the Korean tech giant is widely expected to lift the curtains off the Samsung Galaxy SIV, a flagship-caliber phone with a 5-inch screen that runs Android 4.2 Jelly Bean. (Here's everything we know about it so far.)
Needless to say, it's quite the task for our tiny, tie-clad protagonist. And in the flummoxing ad above, the boxed product itself is treated with puzzling gravity, glowing like some sort of mysterious celestial object or Tarantino-imagined stand-in for a human soul. Really, it's "a bit like when Vincent Vega gets a look inside the briefcase in Pulp Fiction," says Josh Sith at GottaBeMobile. And did Samsung really have to entrust "the launch of its flagship phone to the most annoying kid in the entire world?" laments Nick Hide at CNET. "How does this stuff get signed off?"
In any case, we'll be at the Samsung event in New York on March 14. Stay tuned.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- This is what happens when Republicans actually enact their radical agenda
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- 43 TV shows to watch in 2014
- The Obama administration's nonstop incoherence on ISIS
- 6 things the happiest families all have in common
- How I dug myself out of debt — and stayed that way
- 6 super-helpful iOS8 tricks you probably don't know about
- The science of sex: 4 harsh truths about dating and mating
- Why so many Christians won't back down on gay marriage
- The European Union was supposed to end nationalism. It gave it new life instead.
Subscribe to the Week