arlier this week, it was widely reported that Apple was partnering with Beats Audio to build a new streaming music service to rival the Pandoras and Spotifys of the world. For Apple, such a service would serve as a sparkling new revenue channel on iTunes; for Beats, the partnership represented an entryway into the lucrative marketplace for digital goods. Things were looking good.
On Thursday, however, the rumored plans for iRadio reportedly hit a snag. According to the New York Post, Apple is apparently lowballing record labels for rights to their music, offering 6 cents for every 100 songs streamed — about half of what Pandora pays. For comparison:
• Pandora pays 12 cents per 100 songs
• iHeart Radio pays 22 cents per 100 songs
• Spotify pays 35 cents per 100 songs (the highest rates in the industry)
In other words, says Kyle Wagner at Gizmodo, "Apple is being a massive cheapskate."
According to insiders, the original plan entailed debuting iRadio alongside the iPhone 5 last year, but that scheme quickly unraveled when the industry's top music publisher, Sony/ATV, refused to cooperate. Sony/ATV demanded an upfront fee and a percentage of Apple's intended ad revenue in addition to streaming fees. Now, led by chief negotiator Eddy Cue, Apple could be looking to fold iRadio into iTunes Match, a digital locker for customers to access their music from all their devices at a cost of $25 a year.
For all of Apple's successes, building an ancillary music product to supplement iTunes has presented a rare stumbling block. Remember: The company fumbled Ping — Apple's attempt to build a social network around musicians — which was quietly killed last September. And while negotiations for the rights to stream music content are still ongoing, Apple could be feeling external pressure to hammer out a deal soon. Google is said to be closing in on a similar deal with music labels to build its own streaming music service via YouTube.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Who are the real gay marriage bigots?
- What the collapse of the Ming Dynasty can tell us about American decline
- What would a U.S.-Russia war look like?
- Don't worry: World War III will almost certainly never happen
- Why is American internet so slow?
- Religious liberty should be a liberal value, too
- 22 TV shows to watch in 2014
- Watch The Daily Show mock Fox News' confused man-crush on Vladimir Putin
- The new bride who had a horrifying allergic reaction to her husband's sperm
- 10 things you need to know today: March 7, 2014
Subscribe to the Week