Google Reader is getting the ax.
In a blog post late Wednesday, Google announced that it was killing the RSS feed subscription service for good, much to the disappointment of blog junkies everywhere. Its official retirement date is set for July 1, 2013.
"There are two simple reasons for this," said Google engineer Alan Green in a blog post. "Usage of Google Reader has declined, and as a company we're pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience."
Reader boasted a dedicated following of news hounds and blog readers, who see the aggregator as a tool for easily scanning websites. In a BuzzFeed feature from December, Rob Fishman tells a wonderful story about a handful of Reader faithful who feel that Google's "truly beloved social network" is being bullied by a newer, inferior product — Google+.
Users will have three months to switch their Google Reader subscriptions to another service using Google Takeout. In the meantime, those hunting for an alternative RSS service can try Feedly, Flipboard, or The Old Reader.
So long, Reader. It was fun while it lasted.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Why all drugs should be legal. (Yes, even heroin.)
- How to trim $500 from your monthly spending
- Comic-Con 2014: Everything we learned about Avengers 2, Batman v. Superman, and more
- 7 ideas from ancient thinkers that will improve your modern life
- Here's the schedule very successful people follow every day
- The big, gaping hole in the liberal policy arsenal
- Face it, ladies: We can't all be beautiful
- What would a U.S.-Russia war look like?
- A gay Mormon's complicated journey
- Why you should really take a nap this afternoon, according to science
Subscribe to the Week