Apple's commercials have been pretty hit-or-miss the last few years. There were the sloppy and offensive "Genius" ads that were pulled from last year's Olympics, and more memorably, the Siri spots that had a PJ-clad Zooey Deschanel forgetting how to look out a window.
But this new iPhone 5 ad (which seems perfectly timed to coincide with the release of the Samsung Galaxy S4) taps into the same kind of sappy sentimentality that Google perfected in 2009. "Photos Every Day," as the TV spot is called, has a little something for everyone: Foodies Instagramming their lattes, teens snapping selfies in a bedroom, implied drunken revelry, couples out on hikes — it feels, well, real.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- 10 things you need to know today: October 30, 2014
- Beware of Splenda: The backlash against artificial sugars
- 43 TV shows to watch in 2014
- For Democrats, the right lesson from 2014 is to be more liberal
- How to live a long life, according to science
- Stop making fun of philosophy and read some philosophy
- 6 things the happiest families all have in common
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Sorry, we will not all be having sex with robots in the future
- How the brides of ISIS are attracting Western women
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