Apple's commercials have been pretty hit-or-miss the last few years. There were the sloppy and offensive "Genius" ads that were pulled from last year's Olympics, and more memorably, the Siri spots that had a PJ-clad Zooey Deschanel forgetting how to look out a window.
But this new iPhone 5 ad (which seems perfectly timed to coincide with the release of the Samsung Galaxy S4) taps into the same kind of sappy sentimentality that Google perfected in 2009. "Photos Every Day," as the TV spot is called, has a little something for everyone: Foodies Instagramming their lattes, teens snapping selfies in a bedroom, implied drunken revelry, couples out on hikes — it feels, well, real.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- What would a U.S.-Russia war look like?
- Why the West should let Russia have eastern Ukraine
- 7 grammar rules you really should pay attention to
- Why you should stop believing in evolution
- The real reason conservatives should be outraged that police killed a white youth
- The dangers of our passionless American life
- Girls on Film: Belle is one of the most groundbreaking, joyous movies of the summer
- The amazing resurrection of Mitt Romney
- 10 things you need to know today: August 30, 2014
- Barack Obama's futile attempt to be a modern-day George Washington
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