Apple's commercials have been pretty hit-or-miss the last few years. There were the sloppy and offensive "Genius" ads that were pulled from last year's Olympics, and more memorably, the Siri spots that had a PJ-clad Zooey Deschanel forgetting how to look out a window.
But this new iPhone 5 ad (which seems perfectly timed to coincide with the release of the Samsung Galaxy S4) taps into the same kind of sappy sentimentality that Google perfected in 2009. "Photos Every Day," as the TV spot is called, has a little something for everyone: Foodies Instagramming their lattes, teens snapping selfies in a bedroom, implied drunken revelry, couples out on hikes — it feels, well, real.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- The 11 worst fast food restaurants in America
- 7 things the world's happiest people do every day
- 7 grammar rules you really should pay attention to
- Why are so many parents being arrested?
- What if The Purge was real?
- Why America is duty bound to help Iraqi Christians
- 9 things you probably didn't know about the moon
- The biggest lesson Obama failed to learn from Bush
- Israel has only two choices: Eliminate the Palestinians or make peace
- What would a U.S.-Russia war look like?
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