Apple's commercials have been pretty hit-or-miss the last few years. There were the sloppy and offensive "Genius" ads that were pulled from last year's Olympics, and more memorably, the Siri spots that had a PJ-clad Zooey Deschanel forgetting how to look out a window.
But this new iPhone 5 ad (which seems perfectly timed to coincide with the release of the Samsung Galaxy S4) taps into the same kind of sappy sentimentality that Google perfected in 2009. "Photos Every Day," as the TV spot is called, has a little something for everyone: Foodies Instagramming their lattes, teens snapping selfies in a bedroom, implied drunken revelry, couples out on hikes — it feels, well, real.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
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- Why the Supreme Court is allowing Texas to hold an unconstitutional election
- 43 TV shows to watch in 2014
- Gamergate has backfired spectacularly on its nincompoop perpetrators
- 3 horrific inaccuracies in Homeland's depiction of Islamabad
- How 1,000-year lifespans could remake the economy
- How to be the most productive person in your office — and still get home by 5:30 p.m.
- Why you should absolutely watch this confounding, wonderful World Series
- Rise of the machines
- 6 things the happiest families all have in common
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