Apple's commercials have been pretty hit-or-miss the last few years. There were the sloppy and offensive "Genius" ads that were pulled from last year's Olympics, and more memorably, the Siri spots that had a PJ-clad Zooey Deschanel forgetting how to look out a window.
But this new iPhone 5 ad (which seems perfectly timed to coincide with the release of the Samsung Galaxy S4) taps into the same kind of sappy sentimentality that Google perfected in 2009. "Photos Every Day," as the TV spot is called, has a little something for everyone: Foodies Instagramming their lattes, teens snapping selfies in a bedroom, implied drunken revelry, couples out on hikes — it feels, well, real.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Why the West should let Russia have eastern Ukraine
- What would a U.S.-Russia war look like?
- Why you should stop believing in evolution
- 9 Harvard dropouts who became fabulously successful
- 7 grammar rules you really should pay attention to
- How China sparked an Asian frenzy for killer submarines
- The dangers of our passionless American life
- What is Molly? Everything you need to know about the party drug
- The real reason conservatives should be outraged that police killed a white youth
- The next pandemic
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