Apple's commercials have been pretty hit-or-miss the last few years. There were the sloppy and offensive "Genius" ads that were pulled from last year's Olympics, and more memorably, the Siri spots that had a PJ-clad Zooey Deschanel forgetting how to look out a window.
But this new iPhone 5 ad (which seems perfectly timed to coincide with the release of the Samsung Galaxy S4) taps into the same kind of sappy sentimentality that Google perfected in 2009. "Photos Every Day," as the TV spot is called, has a little something for everyone: Foodies Instagramming their lattes, teens snapping selfies in a bedroom, implied drunken revelry, couples out on hikes — it feels, well, real.
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- How my boyfriend and I learned to live on one income
- 31 TV shows to watch in 2014
- He said he was leaving. She ignored him.
- Why the poor's investment of choice is so alarming
- Why China's Communist Party is headed for collapse
- What would a U.S.-Russia war look like?
- How to make perfect fried rice in 6 easy steps
- Affirmative action is doomed. Here's what progressives should do about it.
- Why conservatives see rural America as the 'real' America
- Obama's next steps on immigration
Subscribe to the Week