veryone knows that college is really expensive. And with tuition rates continuing to climb, coupled with the broader economy continuing to recover at a somewhat plodding pace, some universities are actually having a tough time attracting new students. A recent survey by the National Association of College and University Business Officers found that enrollments at private colleges outside of the top tier are starting to dip — sometimes by a reported 10 to 20 percent. So how are these schools luring students to campus? With record high financial aid packages. The Wall Street Journal reports:
The jump in aid shows that many colleges are losing pricing power as more families focus on cost and value, with about 65% increasing their discount rate in the fall of 2012. Except for the most exclusive schools, private colleges increasingly are vulnerable to the stagnant wages of many families, deepening student debt, the uncertain job market, growing questions about the value of costly four-year degrees and unfavorable demographics. [Wall Street Journal]
The result of this reported uptick in financial aid suggests that for many students, the true cost of college — though still massively expensive in a global context — isn't quite as daunting as it looks. Here, a few numbers to put it in context:
Average cost of tuition, fees, room, board, and books at a private four-year school for the 2012-2013 academic year, according to CNN
The average "tuition discount rate" — essentially, the percent difference between what students actually spend and the school's sticker price — in 2012
The average cost of tuition, fees, room, board, and books at a private four-year school for the 2012-2013 academic year after this "tuition discount rate" is factored in
The extra amount that the typical college graduate earns per year compared to high school graduates, according to the Huffington Post
Outstanding student loan debt in the U.S. in 2012, according to the Consumer Financial Protection Bureau
Average student loan debt in the U.S. in 2012
American colleges with endowments over $1 billion
The size of Harvard University's endowment in 2011. According to U.S. News, Harvard has the largest endowment of any U.S. college or university.
The endowment of Providence Christian College, the school with the lowest reported endowment in 2011
THE WEEK'S AUDIOPHILE PODCASTS: LISTEN SMARTER
- Who are the real gay marriage bigots?
- Sorry Belle Knox, porn still oppresses women
- What would a U.S.-Russia war look like?
- What the collapse of the Ming Dynasty can tell us about American decline
- Watch The Daily Show mock Fox News' confused man-crush on Vladimir Putin
- Religious liberty should be a liberal value, too
- Why is American internet so slow?
- Don't worry: World War III will almost certainly never happen
- Why states should stop limiting the alcohol content in your beer
- 10 things you need to know today: March 8, 2014
Subscribe to the Week